Home » Digital pet care startup MoeGo raises $24 million Series A funding round

Digital pet care startup MoeGo raises $24 million Series A funding round

Base10 Partners led the investment round, with additional contributions from Mars Petcare's Digitalis Ventures, Conductive Ventures, and Uphonest Capital. 

By Startup Funding News
Digital pet care startup MoeGo raises $24 million Series A funding round.

MoeGo, a provider of enterprise-grade pet care management software platforms for pet care businesses, recently announced the successful closure of a $24 million Series A funding round. 

Base10 Partners led the investment round, with additional contributions from Mars Petcare’s Digitalis Ventures, Conductive Ventures, and Uphonest Capital. 

With new funds, MoeGo plans to expand its team and product offerings, in response to its rapidly expanding customer base.

Founded in late 2019 by Ethan Dong, MoeGo aims to transform the technological landscape of the pet economy. This initiative comes at a time when pet ownership in the U.S. has soared to cover 70% of households in 2020, which includes an estimated 90 million dogs. With the pet care market projected to reach $277 billion by 2030—over double its size in 2019—MoeGo’s platform provides a timely solution to the operational challenges and outdated technologies currently faced by pet care businesses.

Ethan Dong, the founder and CEO of MoeGo, highlighted the pressing need for modern software solutions in the pet care industry, driven by the demands of digitally-native pet parents and entrepreneurs. MoeGo’s impressive 100%+ year-over-year organic growth since its inception, coupled with high satisfaction levels from its 4,500 customer businesses, is a testament to the team’s commitment to delivering quality software and exceptional support.

MoeGo stands out in the pet care space with enterprise-grade solutions tailored for enterprise and franchise clients. These solutions encompass multi-location/franchise management, comprehensive reporting systems, business intelligence, scalable business growth, employee management and payroll, and automation capabilities aimed at enhancing operational efficiency.

With the latest funding, MoeGo intends to accelerate its product development efforts, introduce innovative features, improve user experiences, and expand its services to cater to the evolving needs of the pet care industry. This expansion will enable MoeGo to serve a wider range of pet care businesses, further establishing its position as a transformative force in pet care technology.

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