Home » Tavus raises $18 million in Series A funding to scale up its Generative AI video solutions

Tavus raises $18 million in Series A funding to scale up its Generative AI video solutions

Including the latest funding round, Tavus has raised approximately $25 million in funding to date.

By Startup Funding News
Tavus raises $18 million in Series A funding to scale up its Generative AI video solutions.

Tavus, a generative AI video startup, raised $18 million in Series A funding to bring face and voice cloning to any app.

Reports emerged back in August that Tavus had raised “about $18 million,” but details were not disclosed. The company has now confirmed to TechCrunch that it has raised $18 million in a Series A round led by Scale Venture Partners — an early-stage VC that has previously backed the likes of Box, HubSpot, and DocuSign. 

Other notable investors who participated in the funding round include Sequoia (which led Tavus’ $6.1 million seed round last year), Y Combinator (YC), and HubSpot. 

Including the latest funding round, Tavus has raised approximately $25 million in funding to date.

Video takes center stage

The generative AI movement is best exemplified by text-based search engines like ChatGPT and text-to-image models such as DALL-E, which OpenAI is in the midst of combining into a single all-singing platform. But if the past few months have been anything to go by, generative AI could be on the cusp of another minor revolution, with video taking center stage.

OpenAI recently debuted Sora, a text-to-video model that could transform the creative industry as we know it. But it’s far from the only player in town, with tech giants such as Google working on similar tooling for several years, not to mention a slew of startups that have raised sizable chunks of VC change over the past year for various realizations of how generative AI might intersect with video.

Tavus, for its part, works with its clients to create replicas of individuals through voice and face cloning. The idea is that sales and marketing teams can use Tavus to send personalized videos to prospects at scale, or maybe a product team can create individualized walkthrough videos for onboarding new customers — all via simple text-based prompts that leverage the previously created digital replica. And by integrating Tavus with third-party systems such as Salesforce or Mailchimp, companies can automate much of this — for instance, a customer who completes an online form requesting further information on a product can be emailed a video instantly, with a sales rep addressing the prospect by name and explaining the next steps.

Tavus has managed to secure some big-name customers in its short life so far, including Salesforce and Facebook’s parent Meta, which co-founder and CEO Hassaan Raza of Tavus said are using the platform to upsell to their respective B2B customers through personalized demo videos.

With $18 million in the bank, Raza said that the recent cash injection will be used to “fuel the fire that’s already burning” at Tavus towers.

“We’re an AI research company, so we want to be able to continue development on newer models like Phoenix,” Raza said. “But then also just sustain our growth, we’ve had a ton of demand continuously. And we want to be able to continuously hire on our machine learning and engineering teams to support our developer and SaaS customers.”

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