Argil, a provider of an AI-enabled pre-editing platform that streamlines the creation of social media-ready videos, raised €4.9 million in funding.
EQT Ventures led the investment round with participation from youtuber Kwebblekop, and Charles Gorintin.
The Paris, France-based startup Argil plans to use the fresh funds to expand operations and its platform development efforts.
The Argil platform allows creators to make personalized avatars capable of speaking multiple languages and access a library of virtual avatars. Additionally, the platform offers templates to transform text-based and audio content, such as articles or podcasts, into video content featuring these avatars.
Creators can also turn written content or audio, like articles or podcasts, into videos using templates and avatars provided by Argil.
In the official press announcement, Laodis Menard, CEO and Co-Founder, said: “I produced a lot of video content after leading product marketing at a French unicorn. I loved it, but found creating videos was becoming increasingly costly and time-intensive. I was also lucky to be confident in front of the camera, a luxury not everyone has.”
“At Argil, we want to democratize the production process to allow anyone to create engaging videos with realistic avatars that bring their original vision to life; AI allows us to do this quickly and cheaply. Demand for video content will continue to grow, and we need novel technology such as AI to fulfill this demand. We’ll make creating an engaging video as easy as writing a tweet,” added Laodis Menard.