Imprint, a New York-based fintech company, has recently raised $75 million in a Series C funding round, bringing its total valuation to $600 million.
The funding round was led by Khosla Ventures, with participation from existing investors, including Thrive Capital, Kleiner Perkins, and Ribbit Capital.
Founded in 2020 by Daragh Murphy, Gaurav Ahuja, and Michael Pechman, Imprint specializes in creating co-branded credit card programs. The company works with global brands to design customized credit card solutions that strengthen customer loyalty and engagement. Its technology delivers a seamless, digital cardholder experience tailored to each brand’s needs, offering bespoke rewards and integrations.
According to to the official press statement, Imprint intends to use the latest funds primarily for three key purposes:
- Enhancing Technology: Imprint plans to continue advancing its proprietary cloud-based credit card and risk management platforms, improving their efficiency and security.
- Machine Learning & AI Deployment: The company intends to further deploy machine learning and AI technologies across its platforms, optimizing cardholder experiences and program performance.
- Expansion of Co-Brand Partnerships: Imprint will use the funds to support new co-branded credit card programs with several global brands already in its pipeline.