Insider, a leader in AI-native omnichannel customer experience and engagement solutions, raised $500 million in Series E funding.
The investment round was led by global growth equity firm General Atlantic.
As part of the investment, Sascha Guenther, Alex Crisses, and Christopher Apfel, Vice President at General Atlantic, will join the Insider Board of Directors.
Insider plans to allocate the funds to expand and enhance its product offerings, with a focus on advancing its artificial intelligence capabilities. Specifically, the company aims to invest in research and development, bolster its marketing software, and further evolve its AI-driven solutions. The funding will also support efforts to scale its team and increase its geographic footprint to serve a growing global client base.
Founded by Hande Cilingir, Insider provides an integrated customer engagement platform designed to help businesses deliver highly personalized marketing experiences across multiple channels. Its integrated Customer Data Platform (CDP) consolidates customer data and marketing tools, enabling real-time automation and predictive engagement across channels like email, WhatsApp, SMS, mobile apps, websites, and more.
As of today, Insider serves over 1,500 global brands across diverse industries such as retail, automotive, travel, and telecommunications. Notable clients include Nike, Samsung, L’Oréal, Unilever, Allianz, Walt Disney, Toyota, Singapore Airlines, and GAP.
By utilizing AI to analyze and act on first-party data in real time, Insider helps businesses improve customer experiences while optimizing their marketing processes.