Klook, an online platform for booking travel services, raised $100 million in funding.
Vitruvian Partners, known for backing high-growth, category-defining companies, led the investment round.
Klook stated in an official press statement that the newly secured capital will drive its next phase of growth and innovation, but it did not disclose its valuation after the fundraising. It said it plans to enhance customer experience, merchant operations, and internal productivity via its expanded artificial intelligence partnership with Google Cloud.
Klook, which was founded in 2014, provides various booking services to travellers across a range of locations globally and competes with other booking service providers such as TripAdvisor.
“Over the past decade, Klook has established itself as the go-to platform for travel experiences in Asia Pacific, reimagining how travelers discover and connect with destinations. With the region set to remain the heartbeat of global tourism, Klook’s strong brand, extensive supply network, and deep local expertise position us to deliver even greater value to the next generation of experience-driven travelers across the world. We are excited to welcome Vitruvian on this journey,” said Ethan Lin, CEO and Co-Founder of Klook.
Founded in 2006, Vitruvian Partners, a European investment firm, manages €20 billion ($20.72 billion) in assets globally and invests between €40 million to more than €600 million in companies typically valued between 75 million euro to more than €4 billion, according to its website.