Magic AI (dba Magic.Fit), a provider of an AI-powered fitness mirror called Magic Mirror, raised $5 million in equity funding.
Baleen Capital, SFC Capital, and Ventures led the investment round with Senior Executives and CEOs from TikTok, Meta, Spotify, Citymapper, JustPark, and Stripe.
With fresh funds, Magic ai plans to advance the capabilities of its AI-enebled Magic Mirror technology that brings personal training to millions who can’t access, or can’t afford, regular personal trainers.
Digital fitness
Magic AI led by CEO Varun Bhanot, offers an innovative digital fitness solution to make personal training more accessible and affordable through advanced AI technology. Their key product, the Magic Mirror, is a cutting-edge workout training mirror that uses its unique AI system, ReflectAI®, to track users’ movements, posture, and form during exercises. It provides real-time feedback and guidance, creating a personal training experience at home.
The Magic Mirror offers a variety of workout programs and classes, making it suitable for different fitness goals and levels. It has already collaborated with well-known athletes and celebrities, including Sir Alastair Cook, Olympic champion Desiree Henry, and dancer Katya Jones, to deliver high-quality, engaging training content.